Mediarology is the brainchild of twin sisters Ophira and Tali Edut. Since 1990, the two have been creating and developing media together. At the University of Michigan, they self-published HUES, a groundbreaking women's magazine dedicated to transforming the beauty standards of mainstream media. With a circulation of 40,000 per issue, HUES was on stands internationally for seven years, and selections from the magazine are used as course curriculum in major universities to this day.

Since then, Ophira and Tali have collectively authored three books ranging in topic from women's body image to astrology, and worked with both small presses (Avalon) and media giants (Simon and Schuster). They have built websites for celebrity chefs Mario Batali and Zarela Martinez, as well as a host of authors including New York Times bestselling novelist Emily Giffin.

The twins live in New York City, where they are currently developing their latest project, Astrostyle, a women's brand centered around the zodiac. Astrostyle captured the attention of industry heavy-hitters including Time Inc and Conde Nast. Their columns appeared regularly on AOL.com and in Teen People magazine. They are currently the official astrologers for a host of media properties including Brides.com, Oxygen.com, and Sanrio.com. They also publish their own site AstroStyle.com, and have created a merchandise licensing program around their brand.

With a shared commitment to stay on the cutting edge of media, Ophira and Tali have entered the mobile market. In partnership with Disney (Starwave Mobile) they created a full-scale application that is distributed through Verizon, Sprint and Cingular. The two are also regular guests on Sirius satellite radio and have a television show in development.